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Service Experience Conference 2013


Print, UI/UX, Environmental Graphics, Book, Branding, Visual System


Poster, Conference Book, Website, 
Merchandise, Landyards, Smartphone App








Reimagine an existing design conference, devising a fitting design system for print and digital materials. This involves selecting appropriate typography and crafting a cohesive visual system.



Centered on human-centered design, the conference aims to bring together designers from diverse fields, promoting cross-disciplinary learning and collaboration.



Envisioning the event as a convergence of designers, the primary visual element is a circle symbolizing unity. Drawing inspiration from constellations, the design elements signify infinite possibilities and exploration, mirroring the essence of designers as visual explorers. This theme extends across print and digital deliverables to create a consistent and engaging visual experience.


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